One night in 1950 Sugar Ray pranced out to listen to the referee's instructions before a 10-rounder with a tough middleweight named George (Sugar) Costner. Earlier in the week Costner had been popping off about how—when he won—he would be the Sugar. Now, as Robinson stood in the ring, wearing a blue satin robe and his face hooded in a towel, he peered at Costner. When the referee was finished, he said, "Listen, Costner, there's only one Sugar. And that's me. So let's touch the gloves now because this is your last round."

Sugar Ray caught him with a left hook and a straight right hand and Costner was on his back. KO 1, it reads in the book.